Global automakers are fighting for the availability of electric vehicles in all possible ways. The main task — to reduce the price, but to provide a decent reserve of electric. At the moment, the cost of batteries is reduced, but it is not too reflected in the prices of electric cars, largely due to the fact that manufacturers did not focus on lowering prices and on the production of electric vehicles with great range. That is discounted price laid in a more capacious battery.
The present viability of the industry will only show when the market will be really “popular” electric car. While it was created, at least in my understanding, Tesla is struggling, while making it is even very unpopular methods. The recent downsizing of the company’s 3,000 employees, Elon Musk explained nothing other than “belt-tightening” to make products competitive on price with the fuel cars. At the same time, while others just set the consumer that electric cars are more expensive than cars with internal combustion engines.
Cheap batteries have not yet solve the problem of affordability of electric vehicles
According to a study conducted in USA based on a survey of 22,000 drivers, 45% of electric car buyers have an income over $200,000 a year and prefer electric with a large range (a Tesla or Chevrolet Bolt EV), that is, the lion’s share of the electric car market accounts for the wealthy.
Among those who buy electric vehicles with power reserve of at least 250 km, the proportion of rich, only 17.5% and 38% of buyers — people with income of less than $100,000 per year. Customers with low income are forced to wait for the emergence of electric vehicles in the secondary market.
As you can see, the main pool of buyers of electric vehicles in the United States are people with good incomes, but for the bulk of the electric car is not yet available.
To make the electric car available is a difficult task, this is Elon Musk said a few years ago. So he boldly and takes radical steps to achieve this goal, because the mission of electromobility not only in profit but also the emergence of a mass of sustainable transport and sustainable sources of clean energythat are necessary for all life on Earth.